Four lenses your business probably isn't being looked at through.
A 45-minute working session, not a sales pitch. You walk away with the diagnosis whether or not we work together.
"Arnab told me on the first call we weren't his fit yet. Then spent the next 30 minutes telling me what to actually do. Most agencies hide that until you sign."
"Five minutes in I had more clarity on my P&L than three other agency calls combined. He laid out the whole playbook upfront. People don't do that in India."
The unit economics lens.
The math that decides whether scale is even possible for your brand. Your COGS, AOV, contribution margin, and CAC together draw a ceiling on how big your business can get. Most founders track ROAS without ever checking the ceiling. We'll find yours.
The MER lens, not the ROAS lens.
Why your "underperforming" channel might be the one carrying the rest. ROAS hides cross-channel halo. A rupee on Meta builds your Amazon, your Quick Commerce, your D2C. We'll map your real marketing efficiency ratio so you stop killing the channel that's actually making you money.
The category lens, not the channel lens.
"Amazon is working, Meta isn't" is the wrong question. Brands that scale stop thinking in channels and start thinking in SKUs and categories across channels. We'll show you what your business looks like under the right lens - and where the leverage actually sits.
The honest verdict
Whether scaling now is the right move, or whether your money is better spent fixing something else first.
Sometimes the answer is "don't hire an agency yet." You'll get the actual read. If we're not the right fit at your stage, we'll tell you who is.
Adbuffs® — Performance Marketing for D2C Brands
Four lenses your business probably isn't being looked at through.
A 45-minute working session, not a sales pitch. You walk away with the diagnosis whether or not we work together.
The unit economics lens.
The math that decides whether scale is even possible for your brand. Your COGS, AOV, contribution margin, and CAC together draw a ceiling on how big your business can get. Most founders track ROAS without ever checking the ceiling. We'll find yours.
The MER lens, not the ROAS lens.
Why your "underperforming" channel might be the one carrying the rest. ROAS hides cross-channel halo. A rupee on Meta builds your Amazon, your Quick Commerce, your D2C. We'll map your real marketing efficiency ratio so you stop killing the channel that's actually making you money.
The category lens, not the channel lens.
"Amazon is working, Meta isn't" is the wrong question. Brands that scale stop thinking in channels and start thinking in SKUs and categories across channels. We'll show you what your business looks like under the right lens - and where the leverage actually sits.
The honest verdict
Whether scaling now is the right move, or whether your money is better spent fixing something else first.
Sometimes the answer is "don't hire an agency yet." You'll get the actual read. If we're not the right fit at your stage, we'll tell you who is.
"Arnab told me on the first call we weren't his fit yet. Then spent the next 30 minutes telling me what to actually do. Most agencies hide that until you sign."
"Five minutes in I had more clarity on my P&L than three other agency calls combined. He laid out the whole playbook upfront. People don't do that in India."
Pick a time that works
45 minutes. No pitch decks. Just real talk about your growth.