814%

growth in monthly sales

Frubites is a healthy snacking brand which sells freeze dried fruits and vegetables. We scaled Frubites from spending INR 500 per day to INR 10,000 per day with an ROAS of 2.5X

Other Stats

120%

growth in AOV

₹ 1485K

In sales and growing in last 35 days

120%

reduction in CPA

Step

01

OCT 2019 - ONBOARDED FRUBITES

Frubites was already investing in ads and weren’t seeing tangible returns on ad spend

Step

02

WEEK 1 - IDENTIFYING LEAKS & PLANNING

We identified the leaks in the ad account which were causing ROAS to dip. Issues like lack of audience testing, incorrect messaging and poor creatives in ad campaigns we sorted out on priority.With the new messaging which focused on benefits of the product (which were also updated on the website) we quickly achieved our first milestone of 1.5X+ ROAS on cold traffic

Step

03

WEEK 2 - DEPLOYING MEDIA BUYING STRATEGIES

With the Adbuffs proprietary testing process + our magic ingredient – a series of campaigns were deployed under a rapid fire testing module. The account immediately spiked with a  1.6X+ ROAS

Step

04

WEEK 4 - OPTIMIZE & SCALE

With proper foundations in place for the Ad account – Frubites was back on track in less than a month’s time, recording highest ever sales and profit!

Step

05

NOV - SCALING TO ₹50L

With ongoing testing and account was further scaled to 2X ROAS. Ad spend was increased and we achieved record milestone of ₹ 50L in revenue

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