NOVEMBER
25th
The Fit Theory
How we scaled revenue of an athleisure brand from 3 lakhs to 15 lakhs in 2 months
A women’s athleisure brand which dealt with gym wear namely Leggings, shorts, coord sets, and T-shirts. When the brand was onboarded, the brand stood at a monthly revenue of 3 lakh.
About the
Brand Products
01.
Under Eye Gel Serum
02.
Lubricating Eye Drops
03.
Healthy Vision Supplements
04.
Anti Ageing Supplements
05.
Eye Lid Wipes
06.
Kids Eye Vitamin Gummies
Phase I
Initial Problems Faced
Issues with the website
The website was not conversion or customer friendly. No flow of customer journey was there on the website.
Website was on GoDaddy
No visibility of back-end and client could not share the credentials
Pixel Issue
The website had pixel setup issue, thus, no tracking was possible
Lack of technical team in the client’s end
The client’s end lacked having proper developer or team member who could execute the suggestions given from our end.
Solutions Suggested
and Executed
CRO changes given by the team
Team shared an extensive CRO for the website for making it more conversion and customer friendly
Website shift to Shopify
Adbuffs team could access back-end data of the brand
Pixel Issue Solved
Adbuffs team executed successful set up of the pixel on the brand website
Collaboration with Website Development Team
Due to lack of technical team in the client’s end, on suggestion of Adbuffs team, the brand collaborated with WD to develop the website
Phase II
Ad Account Problems Faced
No past data
As the brand had never run ads, there was no past data for the account.
No Asset
Brand had no asset to execute ad creatives
No brand awareness
Due to no ads being run, there was no brand awareness in the market
Solutions Suggested
and Executed
Creative Testing
We started with a low budget of 5K per day for creative testing on various formats and angles to identity what is working
SHB Collaboration
The issue of no assets for the brand was solved by the brand’s collaboration with SHB and every month we get new assets and ad videos.
Brand Awareness
Upon continuous ads running and improvement in the social media presence, the brand
Phase III
Account Scaling Hurdles
Limited Audience Testing
Audience kept dying after testing it for a while. Multiple audience tested.
Scalable Creative
Creatives were not scalable, thus, account needed new concept and angle for scaling the account.
Solutions Suggested
and Executed
Budget Increased
Budget was gradually increased as per performance after confirmation with the client.
Scalable Creatives
We got format and angle which were performing very good and scaled the account. The account scaled multifolds with creatives such Shrayav’s green screen video, Ananya’s green screen video and Walking Dead Hook Video
3-months Analysis
Phase II and Phase III
March – April – May
Amount Spent – 295,346.10
ROAS – 0.53
CAC – 2883.42
June – July – August
Amount Spent – 614,257.11
ROAS – 1.25
CAC – 850.31
Analysis
Solutions Suggested
(Last 3 Months)
September – October – November
Amount Spent – 1,069,400.93
ROAS – 1.77
CAC – 439.54
Best Performing Creatives
Phase IV
Foreseeing Challenges In The Future
More Scalable Creatives
Right now, the account is running on one creative, in case, the creative ceases to perform, there will be a massive drop in the performance
Account Error Issue
The brand has been facing the Account Error issue for a long time, the payment processing issue causes the account to go into error and the same affects the performance of the account.
RTO and Fake Order
The brand has been facing continuos fake orders due from Tier 2/3 cities due to delayed deliveries
More SKUs in the brand
Even tough the brand has come out with 2 new SKUs (eyelid wipes and gummies), but the new SKUs are not performing well, due to saturated market.
Roadmap
To Deal With The Challenges
More Scalable Creatives
We need to brainstorm and come up with angles and concepts which will be equally well performing. We have already started testing Prem Chopra’s Creatives (Static + AI Voiceovers) was gradually increased as per performance after confirmation with the client.
Account Error Issue
Suggestions of shifting to credit line has been giving and it has been informed time and again that we must keep the account away from getting rejected.
RTO and Fake Order
Opting for GoKwik will help us handle RTOs and Fake Orders. The account has crossed the threshold of onboarding with GoKwik, so the brand is in discussion of the same.
More SKUs in the brand
We have been giving suggestions and discussions on possible SKUs the brand can introduce. Also suggestion of revamping the packaging is given to make the products more appealing to the audience (eg. Supplements/ gummies)
