Why
Conversion Rate
Should be Your
Number one Priority
in Facebook Ads Optimization
You
can't control CPC
of the platform no matter how good you are in media buying.
Facebook assigns
auction ranking of your ad based on
Estimated Action rate
Per Facebook it says Estimated Action rate is
"the probability that showing an ad to a person leads to that desired outcome of the advertiser"
IT simplifies that
having a better conversion rate
will most likely
fix
all of your
ad problems
.