NOVEMBER
25th
Typsy Beauty
How we scaled from 16 Lakhs to 51 Lakhs in revenue in just 3 months
Typsy Beauty is an Indian makeup brand that started its journey back in 2023. Now, the brand holds 3 offline stores and is available on 8+ e-commerce marketplaces.
About the
Brand Products
01.
Eyecare
02.
Lipcare
03.
Facecare
04.
Gifting
05.
Accessories and Bundles
06.
Value Sets
Phase I
Initial Problems Faced
The brand struggled to scale its website revenue seeing a month-on-month declining trend, recording 20L in October and 16L in December, due to market competition, operational inefficiencies, ineffective marketing, etc.
Complicated Account Structure
The brand faced difficulties managing their Meta Ads campaigns due to a complicated account setup, leading to inefficiencies in campaign optimization and reporting.
Absence of New Customer Acquisition Strategy
Without a clear plan to attract and convert new customers, the brand struggled to expand its customer base and maximize growth opportunities.
Lack of Product Level Insights
Insufficient data and insights at the product level hindered the brand's ability to tailor campaigns effectively, resulting in suboptimal targeting and scaling strategies.
Lack of Creative Testing
The brand's campaigns suffered from stagnant creative elements as a result of limited testing, hindering efforts to optimize ad performance and engage with the target audience effectively.
Solutions Suggested
and Executed
Account Simplification
Everaging Influencer marketing
New vs Repeat Customers Growth Tactics
Implementing data-backed Creative Strategy
Product Performance Management
Phase II
Ad Account Problems Faced
No past data
They had a complicated ad account with 15+ campaigns running.
The problem was managing and optimizing these numerous campaigns effectively, which led to issues such as overlapping audiences, budget misallocation, and difficulty in tracking performance metrics accurately.
Solutions Suggested
and Executed
Creative Testing
One ad set with one ad by understanding the winning theme, communication.
Product-wise manual bids
Identified the product level CPA and ROAS targets and set up different bids for each product.
Offer Testing + Retargeting
Separate campaign with open, stack-winning audience & retargeting audience ad set to test offers.
Audience Testing
Tested Multiple interest with multiple winning ads
ASC
ASC can help you reach a wider audience and get a lower CPA.
Phase 3
Account Scaling Hurdles
Low Conversion Rates
The ad campaigns were struggling to convert leads into sales effectively.
Inefficient Spending and Unoptimized Product Focus
Budget was being misallocated, and product focus wasn’t optimized for the best returns.
Lack of Ad Performance Insights
There was insufficient data and insights into how well the ads were performing, making it difficult to make informed
Solutions Suggested
and Executed
Audited the account to find out top 5 winning creatives.
Set up a strategic creative reporting to Identify the key performing creative elements such as the creative theme, angle, hooks, type of voice over, length of the videos etc and Replicated it to over 100 new creatives and voila we found new killer ads outperforming all past creatives.
Created iterations with hooks to improve the Conversion rate for the winning ads.
Leveraged influencers content by running partnership ads with influencers which resulted in 38% higher Conversion rate as compared to branded ads.
3-months Analysis
Phase 2 and Phase 3
Analysis
Solutions Suggested
(Last 3 Months)
Best Performing Creatives
Phase 4
Foreseeing Challenges In The Future
More Scalable Creatives
Right now, the account is running on one creative, in case, the creative ceases to perform, there will be a massive drop in the performance
Account Error Issue
The brand has been facing the Account Error issue for a long time, the payment processing issue causes the account to go into error and the same affects the performance of the account.
RTO and Fake Order
The brand has been facing continuos fake orders due from Tier 2/3 cities due to delayed deliveries
More SKUs in the brand
Even tough the brand has come out with 2 new SKUs (eyelid wipes and gummies), but the new SKUs are not performing well, due to saturated market.
Roadmap
To Deal With The Challenges
More Scalable Creatives
We need to brainstorm and come up with angles and concepts which will be equally well performing. We have already started testing Prem Chopra’s Creatives (Static + AI Voiceovers) was gradually increased as per performance after confirmation with the client.
RTO and Fake Order
Opting for GoKwik will help us handle RTOs and Fake Orders. The account has crossed the threshold of onboarding with GoKwik, so the brand is in discussion of the same.
Account Error Issue
We need to brainstorm and come up with angles and concepts which will be equally well performing. We have already started testing Prem Chopra’s Creatives (Static + AI Voiceovers) was gradually increased as per performance after confirmation with the client.
More SKUs in the brand
We have been giving suggestions and discussions on possible SKUs the brand can introduce. Also suggestion of revamping the packaging is given to make the products more appealing to the audience (eg. Supplements/ gummies)
