NOVEMBER
25th
Punk Haus
How we scaled a leading UK-based Wall Art brand from £20K revenue to £75K in 3 months
This is a case study of a leading UK based Independent wall art brand. The brand sells Distinctive and Provocative Wall Art & Homeware.
We started media planning for the brand in November 2022 and kick-started the project
and ecommerce activity in the last week of November, just before Black Friday 2022.
About the
Brand Products
01.
Under Eye Gel Serum
02.
Lubricating Eye Drops
03.
Healthy Vision Supplements
04.
Anti Ageing Supplements
05.
Eye Lid Wipes
06.
Kids Eye Vitamin Gummies
Challenges and Objectives
Challenge
Unable to scale the revenue
with a healthy ROI.
Lacking a holistic marketing approach that
would include Facebook Ads, Google Ads,
Email & Social Media.
Unable to make performance-driven
creatives at bulk, because they were only
two people, handling the whole business
Objective
Scale the revenue with a
healthy ROI of 2.5-3X
Set up a multichannel marketing to increase
the first time buyers as well as repeat customer
Solutions Recommended
Optimizing FB & Google ad account for better performance Pushing performance-driven creatives Scaling while maintaining a profitable ROI
Implementation
Phase I
Facebook & Google Ad accounts hygiene check & optimized for better resul
Phase 2
Performance-driven ad creatives for Black Friday 2022
Phase 3
Scaling while maintaining a profitable ROI.
Phase I
Ad Account Optimisation
First we did a hygiene check of their Facebook & Google ad account. Made some changes in the targeting & budget for better conversions.
Analyzed the past best-performing ads & relaunched them with better copy & new audience.
Phase 2
Black Friday 2022
The time when we started ads, other brands already started running BFCM creatives. We knew that event could played a huge part for their future success. So, we quickly jump onto that, made performance-driven creatives bulk & started launching them.
We analyzed DPA was their best-performing creative type ever, so made sure to keep few DPA Frames ready.
Phase 3
Scaling profitably
A lot of adsets were having very good performance but the budgets were so low. So we increased the budget on winning ones & cut down the non-performing ones.
The brand had so much potential , from a daily budget of £125 per day to £1000 a day in a span of 1 month
Impact
Generated £75K
revenue in 3months
ROI: 3X
Month on Month
Performance Overview
CPA vs Month
ROI vs Month
Best Performing Creatives
How we did this?
Campaign 1: Audience Testing Campaign
We started a TOF Audience testing campaign, to test new audiences consistently & find out winning ones . Till date, it is our most spending campaign for any given period. We tested close 30 audiences so far out of which 10 audiences came out as winner & still running.
Testing new audiences (Looalike, interests, custom audience etc) are so important so that you can reach out to new prospects consistently.
How we did this
Campaign 2: Creative Testing Campaign
We started a TOF Creative Testing campaign, because we noticed that most of the ads were DPA based, although it’s not bad, but they were clearly lacking some good performance-driven creatives except DPAs, that when our creative team came to rescue, we all collaborated together to understand their brand’s tone, ideal audiences & we started making creatives for that.
You can see we only tested 47 single creatives and we spent almost £40000 in the lifetime, so it implies that you don’t need a lot of ads to scale, you need a handful of good ads that can be run as everygreen.
How we did this?
Campaign 3: Event/offer specific ASC campaign
ASC were just rolling out for the accounts at that time, we quickly realized ASC would be a huge assets for them because historically DPAs were their best performing creatives.
So we launched ASC event/offer wise, at their time of onboarding, BFCM 2022 was near, so we launched ASC campaign with only BFCM offer creatives & this strategy turned out really well, & till date whenever they are having a sale, we create a separate ASC campaign for that.
How we did this
Campaign 4: Remarketing campaign
We analyzed their repeat customer rate & it was over 20%, which is huge.
We quickly created a remarketing campaign targeting both website remarketing audience &
past purchasers. Till date it’s running & giving us good results