NOVEMBER

25th

Typsy Beauty

How we scaled from 16 Lakhs to 51 Lakhs in revenue in just 3 months

Typsy Beauty is an Indian makeup brand that started its journey back in 2023. Now, the brand holds 3 offline stores and is available on 8+ e-commerce marketplaces.

About the

Brand Products

01.

Eyecare

02.

Lipcare

03.

Facecare

04.

Gifting

05.

Accessories and Bundles

06.

Value Sets

Phase I

Initial Problems Faced

The brand struggled to scale its website revenue seeing a month-on-month declining trend, recording 20L in October and 16L in December, due to market competition, operational inefficiencies, ineffective marketing, etc.

Complicated Account Structure

The brand faced difficulties managing their Meta Ads campaigns due to a complicated account setup, leading to inefficiencies in campaign optimization and reporting.

Absence of New Customer Acquisition Strategy

Without a clear plan to attract and convert new customers, the brand struggled to expand its customer base and maximize growth opportunities.

Lack of Product Level Insights

Insufficient data and insights at the product level hindered the brand's ability to tailor campaigns effectively, resulting in suboptimal targeting and scaling strategies.

Lack of Creative Testing

The brand's campaigns suffered from stagnant creative elements as a result of limited testing, hindering efforts to optimize ad performance and engage with the target audience effectively.

Solutions Suggested

and Executed

Account Simplification

Everaging Influencer marketing

New vs Repeat Customers Growth Tactics

Implementing data-backed Creative Strategy

Product Performance Management

Phase II

Ad Account Problems Faced

No past data

They had a complicated ad account with 15+ campaigns running.

The problem was managing and optimizing these numerous campaigns effectively, which led to issues such as overlapping audiences, budget misallocation, and difficulty in tracking performance metrics accurately.

Solutions Suggested

and Executed

Creative Testing

One ad set with one ad by understanding the winning theme, communication.

Product-wise manual bids

Identified the product level CPA and ROAS targets and set up different bids for each product.

Offer Testing + Retargeting

Separate campaign with open, stack-winning audience & retargeting audience ad set to test offers.

Audience Testing

Tested Multiple interest with multiple winning ads

ASC

ASC can help you reach a wider audience and get a lower CPA.

Phase 3

Account Scaling Hurdles

Low Conversion Rates

The ad campaigns were struggling to convert leads into sales effectively.

Inefficient Spending and Unoptimized Product Focus

Budget was being misallocated, and product focus wasn’t optimized for the best returns.

Lack of Ad Performance Insights

There was insufficient data and insights into how well the ads were performing, making it difficult to make informed

Solutions Suggested

and Executed

Audited the account to find out top 5 winning creatives.

Set up a strategic creative reporting to Identify the key performing creative elements such as the creative theme, angle, hooks, type of voice over, length of the videos etc and Replicated it to over 100 new creatives and voila we found new killer ads outperforming all past creatives.

Created iterations with hooks to improve the Conversion rate for the winning ads.

Leveraged influencers content by running partnership ads with influencers which resulted in 38% higher Conversion rate as compared to branded ads.

3-months Analysis

Phase 2 and Phase 3

Outcomes

Analysis

Solutions Suggested

(Last 3 Months)

Best Performing Creatives

Play Video
Play Video
Play Video
Play Video

Phase 4

Foreseeing Challenges In The Future

More Scalable Creatives

Right now, the account is running on one creative, in case, the creative ceases to perform, there will be a massive drop in the performance

Account Error Issue

The brand has been facing the Account Error issue for a long time, the payment processing issue causes the account to go into error and the same affects the performance of the account.

RTO and Fake Order

The brand has been facing continuos fake orders due from Tier 2/3 cities due to delayed deliveries

More SKUs in the brand

Even tough the brand has come out with 2 new SKUs (eyelid wipes and gummies), but the new SKUs are not performing well, due to saturated market.

Roadmap

To Deal With The Challenges

More Scalable Creatives

We need to brainstorm and come up with angles and concepts which will be equally well performing. We have already started testing Prem Chopra’s Creatives (Static + AI Voiceovers) was gradually increased as per performance after confirmation with the client.

RTO and Fake Order

Opting for GoKwik will help us handle RTOs and Fake Orders. The account has crossed the threshold of onboarding with GoKwik, so the brand is in discussion of the same.

Account Error Issue

We need to brainstorm and come up with angles and concepts which will be equally well performing. We have already started testing Prem Chopra’s Creatives (Static + AI Voiceovers) was gradually increased as per performance after confirmation with the client.

More SKUs in the brand

We have been giving suggestions and discussions on possible SKUs the brand can introduce. Also suggestion of revamping the packaging is given to make the products more appealing to the audience (eg. Supplements/ gummies)