The many shades of growth.
How we reached 10.3X ROI
Eyewearlabs provides premium quality sunglasses at an affordable price.
Based in India, they first started making unisex sunglasses, later they expanded with computer and power sunglasses.
They started collaborating with a lot of influencers and actors like Rannvijay Singh and Rajkumar Rao.
Eyewearlabs’ goal is to provide premium quality sunglasses at an affordable price.
however there were challenges
Content – Not consistent
Facebook ads – Not profitable
Revenue – Not scaling
Content – An influx of good creative content
Facebook ads – Increased brand awareness
Revenue – Marked a shift from ROAS to ROI hence increasing the revenue
Starting March 2021, we completely focused on improving the brand ROI by running Facebook ads profitably.
In April, 2021, we first achieved ₹1.15 Cr. total monthly revenue with a 200% growth in sales and 0.50% growth in new conversions.
GROWTH IN SALES
INCREASE IN NEW CONVERSION