814%
growth in monthly sales
Frubites is a healthy snacking brand which sells freeze dried fruits and vegetables. We scaled Frubites from spending INR 500 per day to INR 10,000 per day with an ROAS of 2.5X
Other Stats
120%
growth in AOV
₹ 1485K
In sales and growing in last 35 days
120%
reduction in CPA
Step
01
OCT 2019 - ONBOARDED FRUBITES
Frubites was already investing in ads and weren’t seeing tangible returns on ad spend
Step
02
WEEK 1 - IDENTIFYING LEAKS & PLANNING
We identified the leaks in the ad account which were causing ROAS to dip. Issues like lack of audience testing, incorrect messaging and poor creatives in ad campaigns we sorted out on priority.With the new messaging which focused on benefits of the product (which were also updated on the website) we quickly achieved our first milestone of 1.5X+ ROAS on cold traffic
Step
03
WEEK 2 - DEPLOYING MEDIA BUYING STRATEGIES
With the Adbuffs proprietary testing process + our magic ingredient – a series of campaigns were deployed under a rapid fire testing module. The account immediately spiked with a 1.6X+ ROAS
Step
04
WEEK 4 - OPTIMIZE & SCALE
With proper foundations in place for the Ad account – Frubites was back on track in less than a month’s time, recording highest ever sales and profit!
Step
05
NOV - SCALING TO ₹50L
With ongoing testing and account was further scaled to 2X ROAS. Ad spend was increased and we achieved record milestone of ₹ 50L in revenue
