The brand mission was simple – to make intimacy easy, approachable and fun for the modern Indian. They wanted to change how people perceive and talk about pleasure.
Their goal
To scale up the website’s revenue using paid acquisition channels like Facebook and Google.
however there were
challenges
Unclear understanding on how to navigate through Facebook and Google policies as both these platforms do not allow advertising of sexual wellness products. The previous attempts proved futile as they resulted in the loss of ad accounts due to strict platform policies.
Our Solution
A strong focus on Facebook and Google ads compliant strategies and creatives. Deploying cutting edge performance marketing techniques to scale up the revenue.
results
Adbuffs scaled ‘My Muse’ from near Zero to 40lac+ monthly revenue in a span of just 9 months without any ad account ban.