From ₹6 Lakhs to ₹24 Lakhs in 5 Months — Scaling a Personalised Gifting Brand Beyond Amazon
400%
Revenue Growth
Monthly revenue scaled from ₹6 Lakhs to ₹24 Lakhs in 5 months
3.43
Return On Investment
Effective ad spend allocation delivering substantial returns above the 3x target
222%
New Customer Growth
Significant rise in new customer acquisitions through targeted campaigns
Multi Channel
Platform Expansion
Broke dependence on Amazon and Ferns & Petals; broadened D2C reach significantly
Context
The Junket is a Delhi-based personalised gifting brand founded by Rahul and Cherry. Built around the belief that gifts should be memorable and actually useful, the brand creates vegan leather travel accessories, wallets, passport covers, and lifestyle products — all customisable with names, colours, and charms.
Despite having a genuinely differentiated product and strong ratings on Amazon and Ferns & Petals, The Junket was stuck at ₹5–6 Lakhs a month with no clear path to growth. The core problem was reach — the brand had tried multiple platforms but couldn’t break through the ceiling. Marketplace presence gave them some visibility, but it wasn’t translating into scalable, owned revenue. They had the product. They didn’t have the system to sell it at scale.
Objectives
- Grow monthly revenue consistently while maintaining a minimum ROI of 3x
- Expand brand reach beyond Amazon and Ferns & Petals
- Drive new customer acquisition through paid performance channels
- Build a scalable creative and campaign structure for D2C
What we did
- Identified winning SKUs within the catalogue and concentrated spend on highest-converting products
- Built a versatile creative communication strategy with multiple angles — highlighting personalisation, gifting occasions, and the emotional value of a product that gets used every day
- Promoted winning products with different creative angles across Meta and Google to find what resonated with each audience segment
- Launched targeted campaigns to reach gift buyers at high-intent moments — birthdays, anniversaries, travel, corporate occasions
- Optimised ad creatives continuously based on performance data to lower cost per acquisition over time
- Expanded platform distribution beyond marketplaces, building owned D2C revenue streams
Key Learnings
Marketplace presence alone caps your growth ceiling
The Junket had product-market fit — the proof was in their Amazon ratings and repeat buyers. But Amazon and Ferns & Petals controlled the reach, the data, and the relationship with the customer. Moving spend into owned performance channels broke the ₹6L ceiling because Adbuffs could target, test, and optimise in ways the marketplaces simply don’t allow.
Creative angle diversity is the real unlock in gifting
Gifting purchases are driven by occasion, emotion, and recipient — not by product specs. Testing multiple creative angles (the traveller, the couple gift, the corporate order, the birthday surprise) against different audience segments was what accelerated the 222% new customer growth. A single creative angle would never have covered the full width of The Junket’s addressable market.
Personalisation is a conversion lever, not just a brand story
Most brands treat personalisation as a brand narrative. For The Junket, we used it as a direct response trigger — showing the customisation options upfront in ads dramatically reduced purchase hesitation. When a buyer can visualise their name on the product in the ad itself, the conversion path shortens. This was central to hitting a 3.43 ROI while scaling to 4x revenue.
Creatives used for our Clients
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