From Our LinkedIn Feed
Discover our latest ideas, observations, and marketing insights shared directly from our LinkedIn community.
Abhishek Maity
Director- Adbuffs
I thought I was being smart. I was actually being stupid.
Here’s my embarrassing story….
Abhishek Maity
Director- Adbuffs
Dev work is my biggest weakness. 2017 – Wanted automated SEO. Developer said “impossible.”…
Saijal Jain
Group Head- Adbuffs
One day I’m writing about incrementality, halo effect, marginal returns, and creative diversity….
Saijal Jain
Group Head- Adbuffs
What actually separates a 3LPA media buyer from someone making 25LPA+?…
Ishan Chaki
Group Head- Adbuffs
The role of a media buyer is changing. A few years ago, a large part of our job was deciding…
Ishan Chaki
Group Head- Adbuffs
I was recently auditing a reasonably large Google ad account. The media buying itself had room for debate…
Ishan Chaki
Group Head- Adbuffs
One of the most ignored reports inside Performance Max is probably the Channel Performance Report…
Ishan Chaki
Group Head- Adbuffs
A few months ago, one of our clients called me and said:“Hey something feels off with our Blinkit….
Abhishek Maity
Director- Adbuffs
In February 2025, we turned off an “unprofitable” female product line for our client….
Abhishek Maity
Director- Adbuffs
After 10 years of running a business and growing the team, you’d think we’d have our core channel…
Abhishek Maity
Director- Adbuffs
“How do I become a performance marketing wizard?” Wrong question….
Abhishek Maity
Director- Adbuffs
Performance Max claims to “do everything at once.” That’s exactly the problem….
Abhishek Maity
Director- Adbuffs
₹1.2 Crore in 30 days. Just WhatsApp 🔥 We generated ₹ 1.2 crore from people who had already….
Ishan Chaki
Group Head- Adbuffs
ROAS tells a very important story. Just not the complete one….
Ananya Roy
Manager- Adbuffs
Ever felt like your ads are “working” but your business isn’t growing as fast as you’d expect?…
Abhishek Maity
Director- Adbuffs
Hired a new performance marketing agency last month?They’re showing better ROAS than your previous…
Ananya Roy
Manager- Adbuffs
Fixing a 0.8 ROAS 1 Cr Spend account to 2 ROAS 2 Cr Spend is a painful process….
Saijal Jain
Group Head- Adbuffs
Most audits start with the ad account. Ours usually start with Shopify….
Saijal Jain
Group Head- Adbuffs
7 Unexpected Places We Look For Creative Insights Not Meta Ad Library….
Ishan Chaki
Group Head- Adbuffs
ROAS tells a very important story. Just not the complete one….
Ishan Chaki
Group Head- Adbuffs
One of the most ignored reports inside Performance Max is probably the Channel Performance Report…
Ishan Chaki
Group Head- Adbuffs
I was recently auditing a reasonably large Google ad account. The media buying itself had room for debate…
Ananya Roy
Manager- Adbuffs
Ever felt like your ads are “working” but your business isn’t growing as fast as you’d expect?…
Abhishek Maity
Director- Adbuffs
Hired a new performance marketing agency last month?They’re showing better ROAS than your previous…
Abhishek Maity
Director- Adbuffs
Performance Max claims to “do everything at once.” That’s exactly the problem….
Ananya Roy
Manager- Adbuffs
Fixing a 0.8 ROAS 1 Cr Spend account to 2 ROAS 2 Cr Spend is a painful process….
Saijal Jain
Group Head- Adbuffs
How to deploy Partnership ads on Meta?
After my creative testing post…
Abhishek Maity
Director- Adbuffs
Your media buyer may not be performing at their best because….
Ananya Roy
Manager- Adbuffs
If you want to win at managing a 9-figure revenue brand, you NEED a good process….
Saijal Jain
Group Head- Adbuffs
7 Unexpected Places We Look For Creative Insights Not Meta Ad Library….
Saijal Jain
Group Head- Adbuffs
One day I’m writing about incrementality, halo effect, marginal returns, and creative diversity….
Ishan Chaki
Group Head- Adbuffs
The role of a media buyer is changing. A few years ago, a large part of our job was deciding…
Saijal Jain
Group Head- Adbuffs
What actually separates a 3LPA media buyer from someone making 25LPA+?…
Abhishek Maity
Director- Adbuffs
₹1.2 Crore in 30 days. Just WhatsApp 🔥 We generated ₹ 1.2 crore from people who had already….
Abhishek Maity
Director- Adbuffs
In February 2025, we turned off an “unprofitable” female product line for our client….
Abhishek Maity
Director- Adbuffs
After 10 years of running a business and growing the team, you’d think we’d have our core channel…
Saijal Jain
Group Head- Adbuffs
Most audits start with the ad account. Ours usually start with Shopify….
Ishan Chaki
Group Head- Adbuffs
A few months ago, one of our clients called me and said:“Hey something feels off with our Blinkit….
Saijal Jain
Group Head- Adbuffs
The biggest arbitrage in DTC today isn’t AI, media buying, or finding better agencies….
Ishan Chaki
Group Head- Adbuffs
If you’re running a D2C brand that doesn’t sell on marketplaces, my colleague Saijal Jain….
Ishan Chaki
Group Head- Adbuffs
Most brands start their growth journey with performance marketing….
Abhishek Maity
Director- Adbuffs
I thought I was being smart. I was actually being stupid.
Here’s my embarrassing story….
Abhishek Maity
Director- Adbuffs
Dev work is my biggest weakness. 2017 – Wanted automated SEO. Developer said “impossible.”…
Abhishek Maity
Director- Adbuffs
“How do I become a performance marketing wizard?” Wrong question….
Ishan Chaki
Group Head- Adbuffs
One of the first AI tools I adopted in my everyday workflow wasn’t ChatGPT….
Ishan Chaki
Group Head- Adbuffs
A few years ago, I met one of my old university classmates….
