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Renee Cosmetics
Project Dates: January 2023
A Comprehensive Omnichannel Growth Strategy for Renee Cosmetics - Scaling to ₹50L Daily Revenue and 152% Quick Commerce Boost
₹50L
Daily D2C Revenue Achieved
+158%
Blinkit GMV Growth (₹23.5M to ₹60.5M)
+152%
Ad Revenue Growth on Quick Commerce
+23%
ROI Improvement on Swiggy Instamart
Context
Renee Cosmetics was stuck at ₹6 Cr monthly revenue despite having 300+ SKUs and active spend across Meta and Quick Commerce platforms. The brand had the catalogue depth to scale but lacked the structural discipline to do it – 50% of ad spend was locked into 1–2 products, campaigns were overlapping audiences, and Quick Commerce bids were underspending on high-intent searches.
Objectives
- Transition from stagnant ₹6 Cr monthly revenue to a high-velocity omnichannel operation
- Double daily D2C revenue through Meta restructuring
- Dominate Blinkit and Swiggy Instamart with focused campaign architecture
- Improve AOV and reduce RTO exposure while maintaining sales velocity
What we did
- Built a custom inventory movement tracking system to align ad spend with stock availability
- Simplified the Meta account into a scalable structure with rapid creative testing
- Implemented Custom Catalogues to deliver tailored product ads based on individual user behaviour
- Restructured Blinkit campaigns into Brand, Competitor, and Generic segments with optimised bidding to win high-intent auctions
- Shifted Swiggy Instamart from Smart Campaigns to manual keyword-based structures; launched Hero SKU Focus and a dedicated Princess by Renée sub-brand campaign
- Proposed Bundle Offers and AOV-based threshold offers to protect margins; scheduled Partial Prepaid rollout to reduce RTO
Creatives used for our Clients
