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Zanskar Health
Project Dates: January 2023
Systematic Scaling Delivered 527% Growth for a Pain Relief Brand in Only 6 Months Through High-Velocity Creative Testing and Media Buying
₹92.6L+
Total Revenue Generated
1.8x
Peak ROAS
13,263
Total Conversions
₹390
Average CAC
Context
Zanskar Health was stuck in a growth stagnation with no structured approach to creative testing, no identified Hero SKU to anchor scaling, and a poorly organised Ads Manager that made tracking and optimisation impossible. Marketing spend was scattered across the catalogue without a clear performance signal.
Objectives
- Build a creative testing engine to isolate winning hooks and ad formats
- Drive aggressive new customer acquisition through top-of-funnel expansion
- Reset AOV and net margins through bundle and multi-pack strategies
What we did
- Optimised account architecture for clean campaign tracking and scalability
- Launched agile campaign deployment with rapid iteration cycles
- Built a high-velocity creative engine to continuously test and scale winners
- Applied data-driven performance scaling based on real-time signals
- Deployed funnel-specific messaging across awareness, consideration, and conversion stages
- Executed sustainable revenue acceleration via bundle offers and combo SKU strategies
Creatives used for our Clients
