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Be Clinical
Project Dates: January 2023
How We Scaled Revenue of a Skincare Brand by 117% While Maintaining Positive ROI
117%
Revenue Growth
₹2.5M to ~₹8M
sales scaling from ~₹2.5M to ~₹8M post-intervention
Context
Be Clinical, a skincare brand, was running gender-specific campaigns that were attracting significant male engagement – wasting spend on an off-target audience. Low AOV from single-product purchases was capping revenue potential, ads lacked strong creative hooks, and the brand was heavily reliant on manual calling teams and draft orders instead of self-checkout flows.
Objectives
- Fix targeting inefficiency and reduce wasted spend
- Increase AOV through bundle and combo strategies
- Build a creative testing pipeline with strong TOF hooks
- Reduce manual checkout reliance and shift to direct self-checkout
What we did
- Ad Hygiene – Conducted a full Facebook account audit and corrected targeting for better conversion relevance
- TOF Creatives – Built educational hooks and problem-solution reels for top-of-funnel engagement
- Profitable Scale – Vertically scaled high-performers and horizontally consolidated winning ad sets
- Gender-Specific PDPs – Created tailored messaging for male and female audiences to reduce confusion and increase relevance
- Combo Offerings – Introduced product bundles to boost AOV and reduce decision fatigue
- Magic Checkout – Implemented direct checkout links to eliminate dependency on manual calling teams and draft orders
Creatives used for our Clients
