How Collapsing 15+ Campaigns Into 5 Drove ₹7.5 Crore In A Single Month - Thrive Co.’s Peak Revenue Breakthrough

Context

The Problem: 15+ Campaigns Creating Chaos

• Fragmented budgets across too many campaigns prevented Meta’s algorithm from exiting the learning phase and stabilising performance
• Different campaigns bidding against each other for the same customers — driving up CPA and wasting spend
• High-volume campaign structures made monitoring difficult and optimisation slow

• We collapsed the account into 5 clean, objective-based campaign types — each with a defined role, clear budget, and no audience overlap:
• Creative Testing Campaign — rapid iteration on new hooks and formats
• Audience Testing Campaign — finding new high-intent segments without contaminating scaling campaigns
• Product-wise Manual Bid Campaign — precision spend behind proven SKUs
• ASC (Advantage+ Shopping Campaign) — algorithmic scaling for broad prospecting
• ASC DPA Campaign — dynamic product ads for high-intent retargeting

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