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Guduchi Ayurveda
Project Dates: January 2023
The 10L to 1Cr Ayurvedic Growth Story via Strategic Media Buying
10x
Revenue Growth (₹10L to ₹1Cr MRR)
₹1Cr
6 Months - Time to Hit ₹1Cr Sales
~50%
RTO Rate Eliminated
₹1Cr+
Peak Monthly Revenue (from results timeline)
Context
Guduchi Ayurveda was stuck at ₹10L monthly revenue with no clear path to growth. An RTO rate of approximately 50% was draining net sales and profitability. Marketing spend was diluted across too many products with no identified Hero SKU to anchor scaling efforts.
Objectives
- Break through the ₹10L revenue ceiling
- Reduce RTO exposure and recover profitability
- Identify a Hero SKU and focus spend to scale it
- Expand to multiple channels and improve AOV
What we did
- Streamlined account architecture for clean campaign structure
- Applied a data-driven creative approach to identify winning angles
- Identified and scaled a Hero Product with AOV optimisation
- Expanded to multi-channel distribution
- Transitioned to a Prepaid Model to reduce RTO
