← Case Studies
Sanfe
Project Dates: July-Oct 2024
The QuickCommerce Breakthrough By Scaling A Personal Care Brand To 22Lac Monthly Spend On Blinkit
22LAC Monthly Spend Achieved On Blinkit
Scaled from near-zero to 22 Lakhs in monthly ad spend within 7 weeks
2,955% Surge In Visibility
Broad affinity targeting drove an almost 30x jump in brand impressions
57% Drop In CPMs
Scaling into broader audiences significantly lowered cost per thousand impressions
2,569% Jump In Weekly Orders
Week-on-week purchase growth sustained without compromising CAC
Context
It is a feminine hygiene and period care company founded by IIT-Delhi graduates Archit Aggarwal and Harry Sehrawat. Sanfe focuses on developing products for intimate care, organic sanitary pads, pain relief roll-ons, body care, and menstruation cups.
Objectives
- MOM Consistent Growth in Revenue while maintaining CAC
- Use Meta and Google Channel as primary revenue drivers
- Using Creatives to scale the Brand
- Focus on new Product development and capture Market
What we did
- Ensurenew Products are Pushed with Performance creatives
- Focus on Ad spends to acquire New Customers
- Creative Testing and scaling
- Maintained CAC
Creatives used for our Clients
