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XandroLabs
Project Dates: January 2023
The 8x Growth Roadmap for Singapore-Based Supplement Brand Scaling from 6K to 50K SGD Monthly Revenue
8x
Revenue Growth (6K to 50K SGD)
3.93
ROI by August 2024
Context
Xandro, a Singapore-based supplement brand, entered performance marketing with no historical data, no identified Hero SKU, and an underdeveloped creative pipeline. The absence of ad account learnings meant every optimisation decision was made blind, and the diverse catalogue had no clear product to anchor scaling around.
Objectives
- Build ad account structure and learnings from scratch
- Identify and scale a Hero SKU to anchor growth
- Develop a winning creative pipeline through systematic testing
- Scale from 6K to 50K SGD in monthly revenue
What we did
- Streamlined ad account architecture for clean data and optimisation
- Applied a creative-first methodology to rapidly identify high-performing angles
- Expanded to broad audience targeting to maximise reach at top of funnel
- Focused budget on Hero Product to build a consistent scaling foundation
- Ran conversion rate optimisation and recurring revenue event strategies to compound ROI
Creatives used for our Clients
