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Zanskar Health
Project Dates: January 2023
How Background Image Generation Strategy Drove 1.3x Higher ROAS for a Pain Relief Health Care Brand
1.3x
Higher ROAS vs BAU Creatives
6+
AI Assets Tested
Context
Zanskar Health needed to scale its performance funnel while overcoming stagnation from traditional BAU assets. Users were increasingly ignoring repetitive pain-relief ad formats, production costs for background variations were high, and existing creatives lacked the velocity required for rapid testing and optimisation.
Objectives
- Break creative fatigue without increasing production costs
- Test GenAI-powered assets at speed across the performance funnel
- Outperform existing BAU benchmarks on ROAS and efficiency
What we did
- Engineered GenAI-powered creative assets using background image generation, automated text overlays, and AI-driven visual enhancements
- Produced hyper-personalised visuals targeting the core of the performance funnel
- Ran structured A/B testing across 6+ AI asset variations against BAU creatives
- Confirmed AI-generated assets delivered significantly higher efficiency across all funnel stages
Creatives used for our Clients
