Strategists. Builders. Executors.
Not Just Marketers
We combine media, creative, and retention into one high-performance system
— Led by people who understand the weight of running a business, not just a campaign.
— Led by people who understand the weight of running a business, not just a campaign.
Why We Invest
We’re Already Inside the Account
We’re not meeting these founders for the first time over a pitch deck. By the time we invest, we’ve already spent months inside the ad accounts, the cohort data, and the retention numbers. The diligence happens before the conversation, not after it.
Same Incentive, Not Just a Fee
A retainer pays out the same whether a brand plateaus or scales, but equity doesn’t work that way. We wanted our upside tied to the same numbers the founders are staring at, not just the invoice we send every month.
India-First, D2C-Only
We only look at direct-to-consumer brands built for the Indian market, in categories we already operate in every day, from health and wellness to tech accessories and beyond. If we don’t understand the customer, we don’t invest in the founder.
Both companies were already inside our media
accounts long before they were on our cap table.
Our approach blends data, strategy, and execution to unlock real, measurable
business outcomes. No platform bias.
2019
Started as a 2 member team by the co-founders: Ramasish Bhowmik & Abhishek Maity
2020
Became one of the first performance marketing partners to achieve the prestigious Meta-Managed Premium Agency tag
2021
Acquired Creative-Juicer to become a full-suite performance agency.
2022
Launched Shutterbuffs, currently known as BuffX. We became a Private Limited Company from LLP.
2023
Defined our vision and values to become a client-first agency. Hosted our first Meta event. Became a 100+ member team.
2024
Won the accolade of “India’s Fastest Growing Digital Agencies 2024- Bronze in Performance Marketing , by Agency Reporter.
2025
Won the Adgully MAA Awards – Most Promising Agency of the Year 2025
2026
110+ team members , received “Kolkata Trailblazers 2026 – Top Agency Leaders Powering Regional Growth” – By Indian Startup Times & MiQ
2025
Won the Adgully MAA Awards – Most Promising Agency of the Year 2025
Adbuffs exists to bring that level of clarity and ownership to DTC brands that want to scale without losing their margins, vision, or minds.Scaling is about adding revenue fast.
Meet the Core Leadership behind Adbuffs
Our approach blends data, strategy, and execution to unlock real, measurable business outcomes.
Serious work,
Grounded Culture.
Serious work, Grounded Culture. We hire thinkers, builders, Owners. People who care about brand outcomes and not just task completion.
