D2C Performance
Marketing Blog
The one number that tells you if you’re actually growing
Channel ROAS lies to you in two directions at once. Here is the loaded, net-of-returns number we run across D2C, marketplace and quick-commerce to size spend, set targets and catch trouble a week early. We call it True Omnichannel MER.
· Jun 10, 2026
More Posts
Meta only sees 1% of your customers
The other 99% of your business is dark to its AI: every in-store sale, every phone order, every offline purchase. Here’s what it cost one brand to stop feeding that signal back, and why we treat it as infrastructure, not attribution.
· Jun 9, 2026
Why a 1.7x ROAS beats a 2x in India
There’s no magic ROAS target. The number you need is one you can calculate — and the brands winning here are profitable at a lower ROAS than the ones quietly going broke at a higher one.
· Jun 5, 2026
The profit truth behind ROAS
A great ROAS can still lose you money. Here are four real cases from D2C accounts where the reported number said one thing and the bank account said another — and how to measure the gap before it costs you.
· Jun 3, 2026