Abhishek Maity
Director, Co-Founder
10+
Articles Published
12+
Years in Performance Marketing
100+
Team Members at Adbuffs
Ecommerce
Core Specialisation
Meet Abhishek Maity
Abhishek Maity is the co-founder and partner at Adbuffs, a leading performance marketing agency for D2C and eCommerce brands in India. He holds a B.E. in Chemical Engineering from Jadavpur University and began his professional journey at Cognizant Technology Solutions as a programmer. Driven by entrepreneurial ambition, he transitioned into digital marketing around 2015, initially working for free to gain experience before securing paid roles and building expertise in SEO, content, and paid media.
In 2019, Abhishek co-founded Adbuffs with Ramasish Bhowmik. Under his leadership, Adbuffs has grown from a small team to an agency with over 100 professionals, managing significant ad spends and delivering notable results for clients across India and internationally. Abhishek is recognized for his hands-on approach, deep understanding of market behavior, and ability to craft full-funnel marketing strategies that drive substantial revenue growth for clients.
He is known for his agility, resilience, and commitment to continuous learning, often emphasizing the importance of embracing failure as a learning opportunity. Abhishek’s role at Adbuffs centers on business growth, performance marketing innovation, and team development. He has received multiple industry recognitions, including awards for agency growth and excellence in digital marketing.
Areas of Expertise
Performance
Marketing
Meta Ads
Google Ads
DTC Growth
Marketing Analytics
Articles
View all →The one number that tells you if you’re actually growing
True Omnichannel MER is Adbuffs’ measure of real efficiency — net-delivered revenue across D2C, marketplace, and quick-commerce, over fully-loaded spend.
Meta only sees 1% of your customers
The other 99% of your business is dark to Meta’s AI — every in-store sale, every phone order. Here’s what it cost one brand to stop feeding that signal back.
Why a 1.7x ROAS beats a 2x in India
There’s no magic ROAS target — it’s a number you calculate from two things ROAS can’t see: your prepaid mix and delivery success.