Adbuffs

Author Abhishek Maity

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Abhishek Maity

Director, Co-Founder

Building full-funnel performance systems for D2C brands since 2019. Co-founded Adbuffs to bring accountable, data-first marketing to Indian ecommerce — and scaled it to 100+ people.

10+

Articles Published

12+

Years in Performance Marketing

100+

Team Members at Adbuffs

Ecommerce

Core Specialisation

Meet Abhishek Maity

Abhishek Maity is the co-founder and partner at Adbuffs, a leading performance marketing agency for D2C and eCommerce brands in India. He holds a B.E. in Chemical Engineering from Jadavpur University and began his professional journey at Cognizant Technology Solutions as a programmer. Driven by entrepreneurial ambition, he transitioned into digital marketing around 2015, initially working for free to gain experience before securing paid roles and building expertise in SEO, content, and paid media.


In 2019, Abhishek co-founded Adbuffs with Ramasish Bhowmik. Under his leadership, Adbuffs has grown from a small team to an agency with over 100 professionals, managing significant ad spends and delivering notable results for clients across India and internationally. Abhishek is recognized for his hands-on approach, deep understanding of market behavior, and ability to craft full-funnel marketing strategies that drive substantial revenue growth for clients.


He is known for his agility, resilience, and commitment to continuous learning, often emphasizing the importance of embracing failure as a learning opportunity. Abhishek’s role at Adbuffs centers on business growth, performance marketing innovation, and team development. He has received multiple industry recognitions, including awards for agency growth and excellence in digital marketing.

Areas of Expertise

Performance
Marketing

Meta Ads

Google Ads

DTC Growth

Marketing Analytics

Meta only sees 1% of your customers

The other 99% of your business is dark to its AI: every in-store sale, every phone order, every offline purchase. Here’s what it cost one brand to stop feeding that signal back, and why we treat it as infrastructure, not attribution.

Why a 1.7x ROAS beats a 2x in India

There’s no magic ROAS target. The number you need is one you can calculate — and the brands winning here are profitable at a lower ROAS than the ones quietly going broke at a higher one.

The profit truth behind ROAS

A great ROAS can still lose you money. Here are four real cases from D2C accounts where the reported number said one thing and the bank account said another — and how to measure the gap before it costs you.

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