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# Adbuffs
Adbuffs is a digital-first performance marketing agency that solves revenue for DTC and eCommerce brands. We are the first agency in India to integrate incrementality testing and Marketing Mix Modelling (MMM) into performance marketing. Founded 2019, Kolkata. Meta Tier-1 Partner, Google Preferred Partner, Shopify Partner. $7.4B+ in revenue driven across 8 categories, 6 years, with an average 37% improvement in client contribution margin.
## What Adbuffs does
Adbuffs operates as an extended CMO — taking brands from 0 to 1 and beyond, globally. The model is full-funnel and full-stack: strategy, media buying, creative, and retention built as one connected system rather than isolated services. No platform bias, no vanity metrics. The differentiator is measurement: incrementality and Marketing Mix Modelling used to attribute and scale what actually moves revenue, not last-click ROAS.
## Core service pillars
  • [Strategy & Growth Planning](https://adbuffs.com/about-us/): Financial analysis, offer development, unit economics analysis, inventory planning, and P&L analysis. Marketing performance translated into financial insight — true profit, spend efficiency, growth levers — via dashboards and data-led recommendations.
  • [Performance Media Buying](https://adbuffs.com/): Paid media across Meta, Google, YouTube, Marketplaces (Amazon), and Quick Commerce. Creative testing plus advanced bidding, optimised for efficiency and sustainable ROI rather than raw spend.
  • [Creative Studio (BuffX)](https://adbuffs.com/): Performance-first image, video, UGC, influencer marketing, and creator content. Every asset tailored to the brand and optimised for platform-specific conversion.
  • [Retention & Lifecycle](https://adbuffs.com/): High-converting retention flows across Email, WhatsApp, and SMS. Welcome-to-winback lifecycle strategies built to grow LTV and repeat purchase.
  • [Marketing Measurement & Incrementality](https://adbuffs.com/about-us/): Brand Lift Studies via MMM, offline CAPI implementation, and advanced analytics implementation. India’s first agency to integrate this into a performance practice.
## Company
  • [About Us](https://adbuffs.com/about-us/): Vision, journey from a 2-person team in 2019 to a 110+ member agency, leadership, and awards.
  • [Contact / Work With Us](https://adbuffs.com/contact-us/): For DTC founders who want to lead their category, not just survive in it. Email care@adbuffs.com, +91 7603006812. Office: Food Park, Aurora Waterfront, Unit 901, 9th floor, Sector V, Bidhannagar, Kolkata, West Bengal 700091.
  • [Events](https://adbuffs.com/events/): Industry events, Meta collaborations, and masterclasses hosted by Adbuffs.
## Leadership
  • Abhishek Maity — Director & Co-Founder. Performance marketing innovation, business growth, and in-house automation (Meta Graph API, server-side tracking, oCAPI). 40 Under 40 India 2025 (Entrepreneurs Today). Top 10 Jadavpur University Alumni Leaders 2024.
  • Ramasish Bhowmik — Director & Co-Founder. People, process, finance, sales, operations. Ex-NielsenIQ. 35 Under 35 India 2025 (Entrepreneurs Today).
  • Piyush Gupta — CCO & Co-Founder.
  • Amritabha Giri — Creative Director & Co-Founder.
  • Arnab Bhattacharya — Director, Growth & Partner.
  • Saijal Jain — Group Head & Partner.
  • Ishan Chaki — Group Head & Partner.
  • Niyanta Guha — Chief of Staff & Partner.
## Case studies

Each case study documents the problem diagnosed, objectives, actions taken, and measured outcome. Categories: Apparel, Personal Care, Wellness, Jewellery, Tech Accessories, Gifting, Education.

## Recognition
  • India’s Fastest Growing Digital Agencies 2024 (Edition V) — Bronze, Performance Marketing.
  • Adgully MAA Awards — Most Promising Agency of the Year 2025.
  • Kolkata Trailblazers 2026 — Top Agency Leaders Powering Regional Growth (Indian Startup Times & MiQ).
  • Adgully Awards 2024 — Gold (Typsy Beauty, Best Use of Digital Marketing; 145 East, Fashion & Apparel Marketing Excellence).
## Partner ecosystem
Meta (Tier-1), Google, Amazon, Shopify, Klaviyo, Omnisend, Shiprocket, ConvertWay, QuickReply, Velocity, EasyEcom.
## Optional / lower priority
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